Publication Series Branding
Research Report Art Direction
PAEA produces a significant amount of scholarly work for the PA education community. My charge was to brand the digital reports with an engaging and consistent visual presence to inspire the membership to read and use the research within. To help develop the design series, I partnered with a freelance designer and provided art direction. The colors distinguish the different report types. The PA education community is medical, approachable, and humanistic. Vivid patterns from nature create a metaphorical pairing between nature and the scientific content inclusion.
Freelance designer: Marie Chambers
Journal of Physician Assistant Education Branding
With similar requirements, I led the rebranding of the Journal of Physician Assistant Education (JPAE). To compliment the research reports, I sought out medical artwork to be prominent along side of the addition of the article titles. Artwork which depicted an aspect of medicine, but created or represented in any type of artistic medium, fit the parameters I set for this publication.