Project Goal
Research the current landscape of social networking platforms and develop the business model and prototype of a new, successful network.
The goal of this project was to analyze the current social networking market and determine where there are opportunities for innovation. Using design thinking methods, we constructed a new social network and full prototype based on current gaps in the Online Dating social market. These gaps were defined from contextual design inquiry, competitor analysis, and research into the user network.
SCAD Team Members: Zubeida Alawi, Rebecca Brand, Danielle Barisic, Tracy Mextorf
Brief excerpts from the process book
The design management process spans user research, business modeling, brand positioning, building the customer journey, and implementation.
Click through to see examples of some of the steps.
Final Concept
pearUp is the only online dating network that curates dating experiences and integrates community support through local business participation.
pearUp’s innovative business model will focus on bringing people together in order to fulfill their goals for building the types of meaningful relationships that they are looking for. Through higher-quality standards of matchmaking and facilitating in-person dates for the users, we will remove existing barriers that inhibit users success with other services. Our partnerships with established, local businesses will provide unique in-person experiences for all stages and types of relationship building.
Interact with the
pearUp prototype.
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